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One fish

at a time

One Man, One Hook, One Fish

One-by-one YellowfinTuna fishing  (Handline) is about one fisherman, using one hook to catch one Yellowfin Tuna. This traditional way of catching Yellowfin Tuna has been carried out in Indonesia for many generations and is widely lauded as the most socially and environmentally responsible way to catch Tuna.


We're also implementing a traceability system, TRACETALES®, to trace each fish back to the individual fisherman and point of landing, and more importantly, ensure that no substitution of no-certified product occurs. 

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New Chapter in The Story of Tuna

Taking care of our oceans means caring for the people who fish them. Our focus is not only about fisheries sustainability but also livelihood improvement of the local fishermen. Learn how our Fair Trade fishermen in Buru, Indonesia have strengthened their community and become better stewards of the environment.

What is Fair Trade?

Fair Trade is a model of sustainable, ethical trade that puts people and planet first. When you see a product with the Fair Trade Certified™ seal, you can be sure it was made according to rigorous social, environmental, and economic Fair Trade standards. On the top of that, the farmers, workers, and fishermen behind it will earn additional money from your purchase to empower and uplift their communities and protect the local environment so its resources will be there for future generations.

Indonesian fishermen community

Photo courtesy of MDPI


Since October 2014, our Fair Trade fishing communities have received over $500,000 in market premiums. The FT Premium is used to improve life and living conditions in the fishing communities such as; clean water, education, community infrastructure, health insurance and environmental awareness. It also supports the fishermen in buying GPS and safety at sea equipment.

Photo courtesy of MDPI

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